Craig David star image

Craig David

Craig David has changed a lot over time, as shown in these images. He has matured through many things, including what he wears and his facial features. He was seen wearing clothes that young rappers would wear, whereas now he wears more 'adult' clothes. He also looks like he has had a few facial things done including teeth whitening, which is very common nowadays.

Bo Selecta was a TV show that teased Craig David, as they took the mickey out of him. He stated that if the show wan't around, he would've been bigger and better. The show was run by Leigh Francis (also known as Keith lemon) and Craig said he has made peace with him, and is now back on track.

http://www.nme.com/news/music/craig-david-38-1194806

Craig's appearance is not the only the thing that's chnaged - his music has too. His old songs include songs similar to "Rise and Fall" which is a very slow, whereas now he creates songs similar to "When the bassline drops", which is much quicker and has a fast beat to it. This is more popular nowadays, as grime and rap is the trend and his recent songs include these things. The album covers below show this, as he used to be a slow, peaceful singer but now he's more upbeat.



Dyer's comments on how media shapes a stars image is very accurate. We see that through these album covers and his music that it is in fact the media that shows his image. His career quieting down did not help him, but there was a big hype when he came back and released "Following my intuition".

http://www.bbc.co.uk/news/entertainment-arts-35483863

Articles like these have helped get Craig back on track and shape his image - and creating songs with Big Narstie and singing over Bieber's backing track help demonstrate the changed man he is, as he is becoming to fit in with today's teenage trend.


These videos represent the change in Craig as the later video is him as more of a gangster, which appeals to his teenage target audience. The first video is more calm and he is in a pub, so some may say his target audience has remained/got younger over the years, which differs to other singers.