Wednesday, 14 June 2017

Bad Blood - music video analysis


Star image as her names comes up makes it more of a movie based video.


Scopophilia as we see Taylor swift through the additional camera lens when the mirror flicks up.


Title comes up makes it look like a movie


The camera opens across and sexualises Taylor swift and the women in the music video male gaze


Close up sells the star during the chorus of her singing

Slow motion is often used in music videos to imply to the videos - When she broke through the wall to show her strength

Use the knives the cut to the beat. Cut to the beat as she gets on the beat.

Different outfit changes to sell her star image

Lyrics match the video - Bad blood - punching

During the ski part of the song, it focuses on a tracking shot as the pace slows down to match her vocals.

Split screen makes you want to watch it again and also through the setting

CGI effects intertextual reference to the magnificent seven

Dis-continuity editing is employed in music videos to encourage the viewer to repeatedly watch them.

In bad blood we see the repletion of fighting scenes , slow motion and close-ups of Taylor swift as the song reaches its conclusion. Music videos do not have to look like sims and therefore sequences can be repeated as long as they are not to repetitive.


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