Wednesday, 14 June 2017

Conventions of a music video


1. Always going to be lip-syncing.


2. Storyline - This can be seen through thought beats.


3. Editing - Always cut to the beat of a song.


4. Music cut to the visuals and matches it.


5. Mise/en/scene - matches the pace and genre of the song.


6. Conspicuous use of close ups to sell the star image of the artist.


7. Lyrics match the visuals.


8. Intertextual references - when a music video looks like something


9. Scopophilia - sexual pleasure through looking at someone else, in music videos through additional lenses that look at the artist.

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