Narrative isn’t clear but it’s alluded through the lyrics as
she goes shopping to get over a boy
Lyrics match visual on screen demonstrate kissing and allude
the notion of love
Video sells the artist as innocent and sweet, but the
visuals sell the artist as being more independent and not sexualised.
Through the visuals we see she’s independent as she’s a mix
of Taylor Swift and Florence and the machine and the backdrop of graffiti and
urban streets. These are used to help sell the singer as organic rather than a
synthetic pop star aimed at a mainstream teen and pre teen audience.
Quick cuts and whip pans help sell the authenticity of the
artist and maintain the video is cut to the beat.
Clothing and close-ups also reinforce the artists image as
it helps sell her as the girl-next-door type who is sweet and constructed to
sell her sexuality like Britney/Nicky Minaj/Katy Perry.
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