Task 5 - How have you attracted your target audience?

This poster would appeal to my secondary target audience more than my primary target audience. This is because people aged 24-35 would be more interested in the producers and the directors of the film, whereas people aged 15-24 would prefer a more simple poster and would be more interested in the actual storyline rather than the people who made the film. This poster has a phrase below the title to give it more thrill and emphasise the fact that it's a scary thriller film. The picture does this too, and gives the poster more of a scary look and may encourage people to see the film. We also included quotes from newspapers in the poster, as this would encourage people to come and see it if others said it was a good film.

This would be more a more appropriate poster for my target audience. This is because teens are less likely to be interested in the credits and directors, and more interested in whether it looks scary or not. It is still quite similar to the other poster, but we have just removed credits and made the picture bigger. This is because it may scare teenagers and encourage them to come and see the film, as they love a scare. We also took out the quotes from the newspaper, as teenagers may be less interested in these too. As well as making the picture bigger, we changed the colour slightly to make it more of a background rather than a picture.