Prosumers

Thanks to the internet we have access too infinite information which enables us to share content and pass on knowledge to other people online. Mass conversations online can develop into mass innovation as people pool information, share and create content online. Leadbeater argues that open source networks online enable communities to develop online that can share their knowledge to create new content and learn new skills.
Gaining name recognition enables individuals to become known yet they end up being bought by media companies and appear on TV shows.

One example is 'The Dog Selfie':