Front digipak ideas/feedback

Website Feedback

Music Video first draft

Final Digipak Images

Clothes for shooting day

We wanted our artist's clothing to be organic. Doing this requires his clothes to be dull and very little colour. We have looked up possible clothes to wear, however, we established that our artist already had clothes that were good enough, and exactly what we needed.

We wanted our artist to wear something that an everyday man would wear, and so we didn't feel the need to buy clothes from stores. To do this, we looked at clothes websites such as Topman, Asos, Zara and more. This is what we were willing to purchase (if the artist didn't have it already):

Focus group

A focus group is a group of people who take part in a discussion about a certain topic or product before it has been launched/released. A focus group can also provide feedback to the makers of the product, so that they are able to make the necessary changes. This group allows all members to participate with each other during the discussion, and give a new range of ideas and perspectives.

In this case, we got feedback for several different things. These include our website, music video and digipak. We looked at the feedback provided by the focus group who in this case, was classmates and other classes (from a different year group). Allowing a different age group to give us feedback has given us the opportunity to take into account that our video must be perfect for different age groups rather than just one. Therefore, we listened to the feedback of different focus groups and attempted to adjust our products, in order to make them great for everyone.