Thursday, 26 April 2018
Wednesday, 25 April 2018
Tuesday, 24 April 2018
Monday, 23 April 2018
Sunday, 22 April 2018
Monday, 16 April 2018
Thursday, 12 April 2018
Monday, 26 March 2018
Friday, 23 March 2018
Friday, 16 March 2018
Wednesday, 7 March 2018
Clothes for shooting day
We wanted our artist's clothing to be organic. Doing this requires his clothes to be dull and very little colour. We have looked up possible clothes to wear, however, we established that our artist already had clothes that were good enough, and exactly what we needed.
We wanted our artist to wear something that an everyday man would wear, and so we didn't feel the need to buy clothes from stores. To do this, we looked at clothes websites such as Topman, Asos, Zara and more. This is what we were willing to purchase (if the artist didn't have it already):
We wanted our artist to wear something that an everyday man would wear, and so we didn't feel the need to buy clothes from stores. To do this, we looked at clothes websites such as Topman, Asos, Zara and more. This is what we were willing to purchase (if the artist didn't have it already):
Friday, 2 March 2018
Focus group
A focus group is a group of people who take part in a discussion about a certain topic or product before it has been launched/released. A focus group can also provide feedback to the makers of the product, so that they are able to make the necessary changes. This group allows all members to participate with each other during the discussion, and give a new range of ideas and perspectives.
In this case, we got feedback for several different things. These include our website, music video and digipak. We looked at the feedback provided by the focus group who in this case, was classmates and other classes (from a different year group). Allowing a different age group to give us feedback has given us the opportunity to take into account that our video must be perfect for different age groups rather than just one. Therefore, we listened to the feedback of different focus groups and attempted to adjust our products, in order to make them great for everyone.
In this case, we got feedback for several different things. These include our website, music video and digipak. We looked at the feedback provided by the focus group who in this case, was classmates and other classes (from a different year group). Allowing a different age group to give us feedback has given us the opportunity to take into account that our video must be perfect for different age groups rather than just one. Therefore, we listened to the feedback of different focus groups and attempted to adjust our products, in order to make them great for everyone.
Tuesday, 27 February 2018
Monday, 26 February 2018
Open and closed survey
We will create a survey on surveymonkey, questioning others about our video. These questions will include our star image, what they liked, and how they rated it overall.
It is important to have as little 'closed' answers as possible. This is because it limits the people to what they can say whilst also limiting our feedback, whereas an open question can have as much detail as possible, and give us more specific answers. Therefore, we will only ask one or two closed questions, and the rest will be more open minded and allow the answerer to say what they wish.
Open questions can encourage our audience to write a more detailed response which in turn will enable us to evaluate their feedback and use it to make improvements. Downside of this is that unless we put an age bracket on our questions, if we get any negative responses, we won't know if this is valid as they may not be our target audience.
It is important to have as little 'closed' answers as possible. This is because it limits the people to what they can say whilst also limiting our feedback, whereas an open question can have as much detail as possible, and give us more specific answers. Therefore, we will only ask one or two closed questions, and the rest will be more open minded and allow the answerer to say what they wish.
Open questions can encourage our audience to write a more detailed response which in turn will enable us to evaluate their feedback and use it to make improvements. Downside of this is that unless we put an age bracket on our questions, if we get any negative responses, we won't know if this is valid as they may not be our target audience.
Thursday, 22 February 2018
Wednesday, 21 February 2018
Digipak Draft Feedback
-Front cover is too heavy and dark for what a front cover should be like.
-The actual CD may be a bit too plain.
-The contrast in colour of the front and back player may look odd.
This feedback was taken from classmates.
-The actual CD may be a bit too plain.
-The contrast in colour of the front and back player may look odd.
This feedback was taken from classmates.
Website feedback
-Tour venues must be all around the UK, not just London.
-Change picture for music, and add digipak.
-Dates are wrong for news.
-Last paragraph in 'about' section need to be more realistic. He's not a big artist yet, and picture is too serious.
-Contact page is good - picture is very nice.
-Overall, images are nice and well edited on photoshop.
-Good information on the 'about' section.
-Logos of hyperlinks to download section.
-Digipak on home section.
-Remove upcoming shows on home section.
-Quote big media companies advertising new album as '5 Star'.
-Change picture for music, and add digipak.
-Dates are wrong for news.
-Last paragraph in 'about' section need to be more realistic. He's not a big artist yet, and picture is too serious.
-Contact page is good - picture is very nice.
-Overall, images are nice and well edited on photoshop.
-Good information on the 'about' section.
-Logos of hyperlinks to download section.
-Digipak on home section.
-Remove upcoming shows on home section.
-Quote big media companies advertising new album as '5 Star'.
Thursday, 1 February 2018
Wix Development
We used a website called Wix to create our own website for our artist. We used it in many ways:
We had to delete a couple of page options from the home menu, such as 'gigs'. This was because we already created a 'tour' option, and felt that we only needed one of those two options.
We also had to change the menu bar at the top. This is because it originally clashed with the background image, and therefore it was difficult to see the options. This was done through changing the colour of the words or through changing the design of the bar, and we decided to do the latter.
We decided not to keep the same image as the background for each page, and gave ourselves several different options. This meant we had to take many different pictures and carefully choose which ones went on the website and which didn't. We also edited these images once selected, to make it look more based on our star image.
We chose different scroll effects, as we felt that choosing 'freeze' was more relevant than letting the page scroll down and view the image further. This wasn't necessary as some pages were quite long, and would've exceeded the length of our pictures and therefore may have changed to half the background being black.
We hyperlinked many of our options, to make it more of a realistic website. For example, when you wanted to buy a ticket it would take you to StubHub, or if you wanted to purchase the album it'd take you to iTunes. We felt that this was very necessary in order to make the website the best it could be.
We had to delete a couple of page options from the home menu, such as 'gigs'. This was because we already created a 'tour' option, and felt that we only needed one of those two options.
We also had to change the menu bar at the top. This is because it originally clashed with the background image, and therefore it was difficult to see the options. This was done through changing the colour of the words or through changing the design of the bar, and we decided to do the latter.
We decided not to keep the same image as the background for each page, and gave ourselves several different options. This meant we had to take many different pictures and carefully choose which ones went on the website and which didn't. We also edited these images once selected, to make it look more based on our star image.
We chose different scroll effects, as we felt that choosing 'freeze' was more relevant than letting the page scroll down and view the image further. This wasn't necessary as some pages were quite long, and would've exceeded the length of our pictures and therefore may have changed to half the background being black.
We hyperlinked many of our options, to make it more of a realistic website. For example, when you wanted to buy a ticket it would take you to StubHub, or if you wanted to purchase the album it'd take you to iTunes. We felt that this was very necessary in order to make the website the best it could be.
Wednesday, 24 January 2018
Further editing changes
1. When showing a shot of our female actor on a tree, we added a 'lens flare' effect. This made it look like the sun was shining down on her, and there is hope for her/them.
2. The shot of our actor throwing stones into the lake was slowed down to 75%. This gives it emotion and makes it seem like time is going slowly for him as he is upset.
3. For the shot of the two walking into the sunset, we edited it so that our female actor fades away. This was done by filming 2 different shots - one of them two walking together, and one of just him walking. They then faded when they were in the same place in both shots. We also added lighting effects to give it some sunlight, which transforms to darkness.
4. The shot of our actor throwing flowers has been given a 'change colour' effect, where the sky is changed to a darker colour.
5. Our shot of the actor on the floor miming has been given a lighting effect - this shows there's hope for them both due to them both having light in the corner, and it being the 'light at the end of the tunnel'.
6. Our 'flashback of flashbacks' at the end was a conclusion of all flashbacks. It shows their long journey and that they've been through a lot, and it's got the 'dip to white' effect between each flashback to make it look like more of a flashback.
7. It ends with the flowers changing from black and white to colour - this was done by putting 2 shots and giving the first one a 'lumetri colour' and 'tint' effect, where we made it black and white. The final shot was given a 'brightness and contrast' effect, to enhance contrast and emphasise the colour, giving them hope of their relationship.
2. The shot of our actor throwing stones into the lake was slowed down to 75%. This gives it emotion and makes it seem like time is going slowly for him as he is upset.
3. For the shot of the two walking into the sunset, we edited it so that our female actor fades away. This was done by filming 2 different shots - one of them two walking together, and one of just him walking. They then faded when they were in the same place in both shots. We also added lighting effects to give it some sunlight, which transforms to darkness.
4. The shot of our actor throwing flowers has been given a 'change colour' effect, where the sky is changed to a darker colour.
5. Our shot of the actor on the floor miming has been given a lighting effect - this shows there's hope for them both due to them both having light in the corner, and it being the 'light at the end of the tunnel'.
6. Our 'flashback of flashbacks' at the end was a conclusion of all flashbacks. It shows their long journey and that they've been through a lot, and it's got the 'dip to white' effect between each flashback to make it look like more of a flashback.
7. It ends with the flowers changing from black and white to colour - this was done by putting 2 shots and giving the first one a 'lumetri colour' and 'tint' effect, where we made it black and white. The final shot was given a 'brightness and contrast' effect, to enhance contrast and emphasise the colour, giving them hope of their relationship.
More editing changes
1. On all our flashback scenes, we put a 'gamma correction', 'echo' and 'leave colour' effect on. The gamma correction and leave colour effect made it look like it wasn't at a present time and was in fact in the past, whereas the echo effect made it look like a flashback.
2. Later on in the video, we added a blending shot. This saw our female actor looking like she's on the guitar, getting 'played' by the male actor, which has many aspects to it. We did this by cropping the shot so it only shows our female actor in the guitar instead of on the whole screen, as well as adjusting the scale of the shot to make it fit.
3. To make these shots blend in, we overlaid the shots together, and added a 'multiply' blend mode.
4. On the shot of our female actor walking out the room (on the flashback), we slowed it down in order to make the watcher feel the story more and realise how fed up and upset she really is. We did this by changing the 'speed/duration' to a lower %.
5. The shot of the sky changing colour was a very difficult one. It was done on after effects, which the 'change to colour' effect. I added time frames to change to several different colours, and changed all of the blue to the new colours shown on the clip. It gives the shot more excitement than just having a normal shot of the blue sky. Also, we added 'lighting effect' to give it a bit more brightness. However, this shot has now been removed.
6. For the shot of the image getting smaller and reversing, we overlaid 2 shots together twice, reversing it the second time. This was done by clicking on 'speed/duration', and clicking the box saying 'reverse'. Also, we made the image get smaller by overlapping and reducing the scale of the 2nd shot.
7. During the flashback containing the letter, we added a 'dip to black' effect. This showed the time effect of him having fun and him finding the letter, as well as portraying the darkness and disappointment inside him.
8. After finding the letter, we did an 'additive dissolve' whilst also showing 2 shots blended. This created emotion when singing the lines 'Why are we doing it anymore', showing his disappointment. This was done using the blend mode and blending it with the original shot.
9. We put a larger echo effect on our actor in the bathroom, when cleaning his face. This gives the watcher the idea that he is a different person to what he was, and 'doesn't recognise himself anymore'.
2. Later on in the video, we added a blending shot. This saw our female actor looking like she's on the guitar, getting 'played' by the male actor, which has many aspects to it. We did this by cropping the shot so it only shows our female actor in the guitar instead of on the whole screen, as well as adjusting the scale of the shot to make it fit.
3. To make these shots blend in, we overlaid the shots together, and added a 'multiply' blend mode.
4. On the shot of our female actor walking out the room (on the flashback), we slowed it down in order to make the watcher feel the story more and realise how fed up and upset she really is. We did this by changing the 'speed/duration' to a lower %.
5. The shot of the sky changing colour was a very difficult one. It was done on after effects, which the 'change to colour' effect. I added time frames to change to several different colours, and changed all of the blue to the new colours shown on the clip. It gives the shot more excitement than just having a normal shot of the blue sky. Also, we added 'lighting effect' to give it a bit more brightness. However, this shot has now been removed.
6. For the shot of the image getting smaller and reversing, we overlaid 2 shots together twice, reversing it the second time. This was done by clicking on 'speed/duration', and clicking the box saying 'reverse'. Also, we made the image get smaller by overlapping and reducing the scale of the 2nd shot.
7. During the flashback containing the letter, we added a 'dip to black' effect. This showed the time effect of him having fun and him finding the letter, as well as portraying the darkness and disappointment inside him.
8. After finding the letter, we did an 'additive dissolve' whilst also showing 2 shots blended. This created emotion when singing the lines 'Why are we doing it anymore', showing his disappointment. This was done using the blend mode and blending it with the original shot.
9. We put a larger echo effect on our actor in the bathroom, when cleaning his face. This gives the watcher the idea that he is a different person to what he was, and 'doesn't recognise himself anymore'.
Editing
1. We got some studio shots and replaced them with some of the original clips from our shoot day.
2. This was then updated and lip synced with the audio.
3. After this, we lowered the brightness for the studio shots so it was an almost black background. This made these shots more intense and emotional.
4. For one of the shots from the original shooting day, I made it look like there was 2 of our actor walking instead of just one.
5. I did this through the 'blend' effect, and put 2 layers of the same clip over each other, and clicked on the 'blend with layer' and blended the to images together. As well as this, I put a brightness effect whilst also providing the clip with the 'Track matte key', which further helped the effect on this clip.
6. On the shot with our female actor drinking, we slowed it down by changing the duration to 70%. This gave it more meaning and emotion.
3. After this, we lowered the brightness for the studio shots so it was an almost black background. This made these shots more intense and emotional.
4. For one of the shots from the original shooting day, I made it look like there was 2 of our actor walking instead of just one.
5. I did this through the 'blend' effect, and put 2 layers of the same clip over each other, and clicked on the 'blend with layer' and blended the to images together. As well as this, I put a brightness effect whilst also providing the clip with the 'Track matte key', which further helped the effect on this clip.
6. On the shot with our female actor drinking, we slowed it down by changing the duration to 70%. This gave it more meaning and emotion.
Potential ideas we had for music videos
- Zoom in on framed picture of couple during violent argument. Zoom out slowly with blur to show him by himself looking at the image remembering good times.
- Man goes back to various locations by himself - emphasised his loneliness. (potentially watching over couple during the flashbacks). This would be complex to incorporate in to our video which makes it unrealistic.
- Lip syncing by himself in busy locations with time lapse behind - showing time passing but him staying still. With special lighting after effects. This idea is realistic and likely to be used in our music video - see other blog for more detail.
- Split screen at end of video showing montage/quick cuts of different moments in their relationship - representing their rollercoaster ride. Brings everything to a close and enables viewer to clearly understand narrative.
- Man goes back to various locations by himself - emphasised his loneliness. (potentially watching over couple during the flashbacks). This would be complex to incorporate in to our video which makes it unrealistic.
- Lip syncing by himself in busy locations with time lapse behind - showing time passing but him staying still. With special lighting after effects. This idea is realistic and likely to be used in our music video - see other blog for more detail.
- Split screen at end of video showing montage/quick cuts of different moments in their relationship - representing their rollercoaster ride. Brings everything to a close and enables viewer to clearly understand narrative.
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